Rollin' Grams is a cannabis retail brand strategically sharing the namesake of Sonny Digital's record label and recording compound in Atlanta, GA.


Sonny has been building the namesake for the better part of a decade and is excited to establish it as a major player within the legal market. This has led to sponsored events, album release and listening parties, fashion collaborations and more.


"During his press run for his upcoming project Black Goat II, releasing on his label Rollin’ Records (A joint venture with Atlantic Records), Sonny has been much more interested in discussing his new ventures that grow his ever expanding Rollin’ imprint.  Another project he’s kept under wraps is his partnership with Cannabis executives Andrew Farrior and Ryan Rapaport for a Cannabis portfolio company, Digital Venture Partners, which will act as the parent company to his very own Rollin’ Grams Brand."

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Green Enterprise is comprised of interviews, panels, and behind the scenes that covers prominent black executives finding success within the cannabis industry.

The series is a partnership with
Black Enterprise, the largest fully black-owned media company in the United States. Black Enterprise is considered the gold-standard for black financial empowerment, business, investing, and wealth-building.

"Since the inception of Green Enterprise our goal has been to bring authentic stories to illustrate the successes achieved by Black, Indigenous, and People of Color operating within the emerging global cannabis industry. Our work with Weedmaps has already shown amazing progress in supporting our work to establish Green Enterprise as an authority in Black Cannabis media”, said Andrew Farrior, Producer of Green Enterprise. “While also bringing an exciting dynamic to our distribution partnership with Black Enterprise, Weedmaps is working with DVP to educate and empower entrepreneurs from all backgrounds."

A campaign designed to advoacte and educate on responsible cannabis business practices, and empower a new generation of cannabis leaders.

There is a lack of education in the industry.

Blaze Responsibly aims to fill the void by sharing information and experience from the cannabis industry to help advance restorative justice and provide a platform for people of all walks of life to participate in a powerful and transformative way.